Engagement stories

A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.

The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.

AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

DeepL has unveiled Clarify, a new feature aimed at improving interactivity in AI translations for businesses, enhancing user engagement and precision.

In today’s competitive market, leaders must leverage talent acquisition data, particularly the interviews-to-offer ratio, to refine hiring strategies and attract top talent.

Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

LOGIC has unveiled its HX Series Interactive Flat Panels, certified by Google EDLA, promising to transform engagement in education, business and healthcare.

Research from Interprefy unveils that event organisers must better evaluate live translation services to enhance attendee engagement and facilitate decision-making.

A new report reveals a troubling trust gap in Australia, where only 45% of workers believe management can effectively handle AI adoption.

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

A recent study reveals a serious disconnect in Financial Services on cyber security training, with 69% of employees feeling disengaged despite owners' confidence.

A new survey reveals only 25% of employees have access to crucial new technology, signalling UK companies' unpreparedness for the challenges of 2025.

Education Perfect's AI-feedback tool shows a 47% improvement in student performance across trials in over 100 Australian and New Zealand schools.

Turtl has launched a suite of AI-driven features in London to enhance content creation, aiming to improve engagement and streamline production.

Live Group has unveiled Envoku, an AI-driven platform aimed at revolutionising audience engagement and personalisation for businesses and event organisers.

Interest in cryptocurrency trading is surging in New Zealand, with Bitcoin reaching an all-time high of USD $90,000, boosting trading activity significantly.

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.