DOOH stories
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_3087b301b7fd278eb458.webp)
Yahoo launches AI-powered ad solution with Innervate partnership
Last month
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ai
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australian
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engagement
Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-Wdss12cB2MD8eLrlbCgOfMrN.webp)
LUMOS & Doohly partner to revolutionise DOOH advertising
Last month
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bi
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big data
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data analytics
LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.
![Story image](../../../../../uploads/story/2024/05/29/preview_img-NEJ9u2UMDDTQcJMrXTSU5hmY.webp)
Wildstone targets Australian $1.07 billion OOH market
Thu, 30th May 2024
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apac
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expansion
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digitisation
Wildstone is set to break into Australia's $1.07 billion OOH advertising market, appointing industry veteran Noel Cook to lead the expansion drive.
![Story image](../../../../../uploads/story/2024/05/30/preview_2.webp)
Doohly appoints Adam Rowe to drive DOOH innovation & growth
Thu, 30th May 2024
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ooh!media
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adtech
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networks
Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.
![Story image](../../../../../uploads/story/2024/02/28/preview_img-Ibt2hzHjEUJ8qD51hllsc3Tg.webp)
Finastra partners with UNITAS to boost digital transformation in South Korea
Wed, 28th Feb 2024
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digital transformation
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south korea
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financial institutions
Finastra partners with South Korean risk and compliance firm UNITAS to drive digital transformation in local banking operations, tapping into UNITAS's expertise and Finastra's advanced treasury system.
![Story image](../../../../../uploads/story/2024/01/24/preview_16897529898952.webp)
Liam McCarten joins StackAdapt as VP of Sales for APAC
Wed, 24th Jan 2024
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ml
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martech
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it in healthcare
Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.
![Story image](../../../../../uploads/story/2024/01/16/preview_img-66kw2YOjkyJnSlRETVOK5bBz.webp)
Mad Mex boosts sales with pioneering real-time data campaign
Tue, 16th Jan 2024
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sales
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australian
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nz
Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.
![Story image](../../../../../uploads/story/2023/11/29/preview_img-ZHfOvJ3B69kir8XmZQx1J6k8.webp)
Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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leadership
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digital advertising
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collaboration
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
![Story image](../../../../../uploads/story/2023/10/15/preview_outdoor.webp)
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Vistar Media Announces Three Senior Promotions in APAC
Mon, 11th Sep 2023
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business success
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expansion
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job moves
Vistar Media announces senior promotions in APAC, highlighting Rebecca Pirrie's leadership as Group Sales Manager.
![Story image](../../../../../uploads/story/2023/09/06/preview_1693875461203(2).webp)
VIOOH Announces New ANZ Hires
Tue, 5th Sep 2023
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automation
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job moves
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partners
VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.
![Story image](../../../../../uploads/story/2023/08/18/preview_GettyImages-1391346445.webp)
PPDS partners Grassfish to deliver enhanced retail experiences
Fri, 18th Aug 2023
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paas
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digital signage
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sustainability
Grassfish’s advanced in-store experience management (IXM) platform adds new capabilities and opportunities for PPDS’ zero-power Philips Tableaux ePaper series.
![Story image](../../../../../uploads/story/2016/04/19/preview_Xprnc.webp)
BroadSign Mobile used to bridge DOOH with smartphones in retail
Tue, 19th Apr 2016
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smartphones
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technology gifts
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url
BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.
![Story image](../../../../../uploads/story/2016/03/01/preview_Digital_Caddies1.webp)
Digital Caddies and Snapp Digital pair up for ad content in golf carts
Tue, 1st Mar 2016
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digital signage
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pro av
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snapp digital
Digital Caddies has formed a strategic alliance with Snapp Digital which will see real time advertising content served up on digital signage in golf c.
![Story image](../../../../../uploads/story/2016/02/26/preview_VP.webp)
BroadSign gears up for international growth with new execs
Fri, 26th Feb 2016
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broadsign
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emea
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dooh
BroadSign escalates global ambitions, enlisting top execs Beloff and Dollevoet to foster pivotal account relations and EMEA growth.
![Story image](../../../../../uploads/story/2016/02/19/preview_Fry_Child_Rescue_.webp)
Programmatic DOOH and Stephen Fry aim to help missing kids
Fri, 19th Feb 2016
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digital signage
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pro av
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primesight
Stephen Fry has been transformed into a cartoon superhero and launched into digital signage as part of a British Child Rescue campaign.
![Story image](../../../../../uploads/story/2016/02/10/preview_Primesight.webp)
Primesight converts to BroadSign; offers more accountability for clients
Wed, 10th Feb 2016
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digital signage
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inventory management systems
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pro av
The UK's Primesight has is converting its displays to BroadSign as it seeks to provide a seamless DOOH experience and accountability, for clients.
![Story image](../../../../../uploads/story/2016/01/27/preview_Viadirect.webp)
BroadSign and ViaDirect partner for DOOH wayfinding
Wed, 27th Jan 2016
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digital signage
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pro av
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broadsign
BroadSign joins ViaDirect to launch 'premium' digital wayfinding, promising intuitive navigation for public spaces.
![Story image](../../../../../uploads/story/2016/01/14/preview_Broadsign_QMS.webp)
Broadsign wins Asia Pacific DOOH deal
Thu, 14th Jan 2016
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digital signage
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pro av
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broadsign
Broadsign International has won a deal which will see its digital out of home platform powering QMS Media’s advertising network across Asia Pacific.
![Story image](../../../../../uploads/story/2015/12/18/preview_Burberry.webp)
Burberry wraps up Dooh campaign with Dreamworks
Fri, 18th Dec 2015
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digital signage
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pro av
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nova
Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.
![Story image](../../../../../uploads/story/2015/12/15/preview_NY_Subway.webp)
Digital signage brings holiday shopping to the New York subway
Tue, 15th Dec 2015
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digital signage
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pro av
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intersection
New York subway riders can now shop for holiday gifts via 100+ interactive kiosks offering curated products and real-time sorting, reaching 2.2 million daily.
![Story image](../../../../../uploads/story/2014/12/05/preview_Digital-Signage-Video-Wall_istock10422611.webp)
The writing’s on the wall - Part 1
Wed, 8th Jan 2014
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digital signage
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pro av
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resellers
No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.
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Show them a sign
Mon, 1st Mar 2010
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digital signage
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pro av
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nz
NZ businesses embrace digital signage, tailoring real-time info for customers, spotlighting the trend's rapid content refresh capabilities.
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The selling point
Mon, 1st Mar 2010
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digital signage
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inventory management systems
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pro av
Digital signage, while gaining traction in retail, faces confusion and challenges despite potential for enhancing customer experience.