Digital Marketing stories - Page 3

A recent report reveals that 81% of Australian business leaders view AI as vital to strategy, the highest globally, with 93% embracing experimentation.

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.

Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in e-commerce app installs in APAC, driven by AI and privacy-first technologies.