Digital Marketing stories
Adobe names Lara Balazs as new chief marketing officer
Yesterday
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
AI's transformative role in business marketing by 2025
Last week
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devops
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data analytics
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cx
As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.
AI is revolutionising retail loyalty with real-time data
Last week
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
Strand boosts online revenue by 37% with Pattern's AI tools
Last week
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Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.
Majority of marketers dissatisfied with current CMS tools
Last week
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ecm
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martech
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partner programmes
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
GroupBy & Topsort unite to enhance retail media sales
Last week
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cx
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ecommerce
GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.
Decidr partners with Onside to enhance AI content delivery
Last month
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
Electronic retailers anticipate web traffic surge for Black Friday
Last month
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Consumers favour 25% discount in exchange for emails
Last month
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cx
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martech
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data privacy
Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.
Weee! partners with Topsort to boost retail media strategy
Last month
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cx
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Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
Free digital skills courses for young people in Wales
Last month
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edutech
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it training
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digital transformation
A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.
Appsflyer adds AI layer to boost fraud prevention tool
Last month
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data analytics
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ai
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digital marketing
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Megantic earns eight nominations at APAC Search Awards 2025
Last month
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martech
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ecommerce
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digital marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
Australian firms boost freelancer use for digital growth
Last month
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martech
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commerce systems
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ecommerce
Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.
Netcore Cloud expands collaboration with Google Cloud AI
Last month
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Jaywing bolsters digital PR team with key new appointments
Last month
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martech
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digital marketing
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b2b
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
Salesforce event in Auckland highlights AI transformation
Last month
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cx
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martech
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hcm
The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.
Study shows personalisation key to consumer loyalty in UK
Last month
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
New Future Stores opens on Oxford Street with GBP £20m boost
Last month
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cx
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martech
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ai pc
A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.
Getty Images enhances AI tools for custom product visuals
Last month
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genai
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ai
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digital marketing
Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.