Digital Marketing stories
StackAdapt secures USD $235m for global expansion effort
Yesterday
#
ai
#
digital marketing
#
investment
StackAdapt has raised USD $235 million to accelerate its global expansion, bolstered by key investments from Teachers' Venture Growth and Intrepid Growth Partners.
Report reveals CMS challenges in future digital marketing
Last week
#
saas
#
ecm
#
cx
Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.
SECO partners with impact.com to boost Senheng app usage
Last week
#
network infrastructure
#
ecommerce
#
apps
S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.
Aussies favour privacy-friendly contextual advertising
Last week
#
data protection
#
digital marketing
#
digital advertising
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
Full-funnel strategies boost ecommerce conversion rates 38%
Last week
#
ecommerce
#
google
#
digital marketing
A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.
Hannah Kimuyu promoted to CEO at Brave Bison
Last week
#
ecommerce
#
digital marketing
#
asus
Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.
Amazon leads Australian marketplace as Catch closes down
Last week
#
ecommerce
#
amazon
#
digital marketing
Amazon continues to dominate Australia’s marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Last week
#
digital transformation
#
ecm
#
cx
Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.
Yahoo DSP pioneers IAB Tech Lab data transparency labels
This month
#
data privacy
#
digital marketing
#
digital advertising
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
Co-op app pre-installed on Samsung phones in UK tie-up
Last month
#
uc
#
samsung
#
digital marketing
Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.
Commerce Team & Block & Tam form strategic partnership
Last month
#
martech
#
commerce systems
#
ecommerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Shirofune integrates LinkedIn Ads into ad platform suite
Last month
#
devops
#
martech
#
commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
Mastering marketing’s future: AI, data, and agility for 2025
Last month
#
cx
#
martech
#
data privacy
As consumer expectations surge, brands must embrace data-first strategies and AI insights to deliver personalised experiences that drive growth by 2025.
Kentico celebrates digital innovation with 2024 awards
Last month
#
edutech
#
digital transformation
#
ecm
The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.
Offline coupons drive higher engagement over online ones
Last month
#
digital marketing
#
fujifilm
#
online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
Amazon & Temu rivalry heats up in Australian eCommerce
Last month
#
digital transformation
#
cx
#
martech
Pattern's 2025 eCommerce forecast reveals Australia's online retail landscape will undergo major transformations, driven by Amazon's new budget-friendly store and social commerce trends.
Jaywing & InvoCare partner to boost digital services
Last month
#
digital transformation
#
digital marketing
#
digitisation
Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.
New tool boosts eCommerce personalisation strategies
Last month
#
cx
#
martech
#
personalisation
SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.
Tapestry utilises Adobe AI for digital twin design boost
Last month
#
digital twins
#
genai
#
ai
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.
AI solution launched to streamline TikTok messaging ads
Last month
#
crm
#
cx
#
martech
In response to TikTok's Messaging Ads launch in New Zealand, Respond.io has introduced an AI-driven solution to help businesses streamline communication.