TechDay UK - The United Kingdom's technology news network

Digital Marketing stories

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British consumers highly value small businesses but lack full awareness
Today
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digital marketing
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restaurants
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customer support
Nearly 80% of UK consumers feel positively impacted by small businesses, with over a third saying they'd be devastated if their favourites closed.
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Siemens to acquire Wevolver, expanding global engineering reach
Today
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robots
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semiconductors
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digital transformation
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
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Allvue boosts AI & data with new hires & R&D investment
Last week
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data analytics
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fintech
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ai
Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last week
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
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Moloco named among top five global mobile ad platforms for 2025
Last week
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Acquirz appoints Vickie Stacey as Data Chief amid rapid growth
Last week
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data analytics
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dei
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cleantech
Acquirz appoints Vickie Stacey as Head of Data Operations amid 40% growth and plans to expand team by 33% in Cheltenham's B2B email marketing sector.
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Gen X influencers spark brand interest as social media booms
Last week
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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CTV ad spend lags viewership growth despite rising engagement
Last month
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
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Adobe Express adds AI video tools for easy content creation
Last month
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
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RedTrack unveils AI agents to simplify data analysis for SMBs
Last month
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data analytics
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martech
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cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
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Hotwire launches AI-powered Spark tool & global AI Lab
Last month
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
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DEPT named Adobe partner of the year for digital innovation in India
Last month
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digital transformation
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martech
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digital marketing
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
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MultiSafepay sees merchant growth after Antom integration
Last month
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fintech
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martech
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commerce systems
MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.
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AI marketing stacks reshape creativity across global markets
Last month
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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SmartBear appoints Kristine Hunt to lead global growth
Last month
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
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AI & personalisation drive new luxury demand in Aussie dining
Last month
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
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Google blocks 5.1 billion ads & boosts AI ad safeguards
Last month
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
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Marketers face gap in UK consumer personalisation efforts
Last month
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
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AI platform Glu launches to streamline ecommerce creativity
Last month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
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Tire Agent sees success with Quantcast's ad campaign
Last month
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martech
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digital marketing
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advertising technologies
Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.