Digital Marketing stories

Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Last week
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digital marketing
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innovation
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nz
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.

UK Govt announces £200m digital skills training package
Last month
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ai
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productivity
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jobs
The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.
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Cybage Software welcomes Geoffrey Van Haeren to Advisory Board
Last month
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digital marketing
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software
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global expansion
Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.
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DoubleVerify expands APAC Presence with leadership appointments
Last month
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digital marketing
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job move
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.

Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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omnichannel
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digital marketing
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data solutions
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

NP Digital Bolsters Asia Pacific Operations with Senior appointments
Tue, 17th Oct 2023
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data analytics
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digital marketing
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digital economy
NP Digital enhances Asia Pacific operations, appointing Gary Cheung as GM for Hong Kong and Taiwan, and Melissa Cheng as Country Manager for Malaysia.

Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
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Constant Contact Hires Rene Chaplin as Asia-Pacific Vice President
Tue, 10th Oct 2023
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cx
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digital marketing
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smb
Constant Contact appoints Rene Chaplin as Asia-Pacific Vice President to drive APAC expansion and support small businesses.

Global pool manufacturer chooses SugarCRM's advanced sales solution
Thu, 5th Oct 2023
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digital marketing
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business
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data
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.

OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

Video: 10 Minute IT Jams - An update from XRii
Fri, 22nd Sep 2023
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digital marketing
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apac
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engagement
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.

Smartsheet unveils next generation of Enterprise Work Management Platform
Thu, 21st Sep 2023
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ai
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digital marketing
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smartsheet
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views.
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Pixis raises USD $85 million in series C1 funding round
Mon, 18th Sep 2023
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ai
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digital marketing
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funding
Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round.
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Snowflake shares insights into data-forward marketers
Fri, 15th Sep 2023
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ml
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ai
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data
Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.

Salesforce launches next gen of its conversational AI assistant
Fri, 15th Sep 2023
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ai
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salesforce
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digital marketing
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

Exclusive: FranConnect has the solutions for your business
Mon, 11th Sep 2023
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software
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it management
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digital marketing
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.

Marketing leaders struggle to allocate budgets amidst AI boom
Fri, 25th Aug 2023
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martech
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ai
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gartner
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.

What this drinks retailer did to boost customer conversion to almost 100%
Mon, 14th Aug 2023
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marketing strategy
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customer engagement
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digital marketing
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

Twilio to deliver new customer-aware generative AI
Mon, 7th Aug 2023
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digital marketing
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customer engagement
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twilio
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.

UserTesting launches new certified agency partner program
Tue, 25th Jul 2023
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digital transformation
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cx
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partner programmes
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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digital marketing
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online marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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seo
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digital marketing
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partnerships
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.