Digital Advertising stories
Yahoo unveils Conversion API to boost ad tracking accuracy
Last week
#
yahoo
#
digital advertising
#
liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last week
#
smartphones
#
data science
#
ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco named among top five global mobile ad platforms for 2025
Last week
#
smartphones
#
partner programmes
#
ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Marketers embrace privacy, with 50% of users opting into tracking
Last week
#
martech
#
data privacy
#
personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
GumGum claims up to 90% lower carbon emissions per ad served
Last week
#
cleantech
#
sustainability
#
digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Nexxen unveils nexAI suite to transform advertising with AI
Last week
#
martech
#
digital entertainment
#
genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
CTV ad spend lags viewership growth despite rising engagement
Last month
#
digital marketing
#
digital media
#
digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
RedTrack unveils AI agents to simplify data analysis for SMBs
Last month
#
data analytics
#
martech
#
cdp
RedTrack launches AI-powered agents to automate data analysis and reporting for e-commerce media buyers, boosting efficiency and campaign insight.
Julia Burton Brown named UK head as Taboola unveils Realize
Last month
#
martech
#
samsung
#
yahoo
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last month
#
martech
#
email security
#
llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last month
#
cx
#
martech
#
woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Last month
#
martech
#
payment technologies
#
amazon
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
OzTAM partners with Samba TV & Nexxen for data project
Last month
#
data analytics
#
martech
#
big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
AI shaping brand visibility shifts to credibility economy
Last month
#
martech
#
llms
#
ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
Mars United unveils ANZ Retail Media Report Card 2023
Last month
#
partner programmes
#
digital advertising
#
marketing strategy
Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.
Vudoo appoints Paul Blackburn as Chief Strategy Officer
Last month
#
digital transformation
#
cx
#
martech
Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.
Blend AI opens US office to bolster ecommerce solutions
Tue, 1st Apr 2025
#
saas
#
martech
#
ai
Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.
Wildstone acquires Total Outdoor Media's billboards in VIC
Fri, 28th Mar 2025
#
martech
#
digitisation
#
investment
Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.
Robin Ward named Vice President of Sales, Europe at Kolsquare
Wed, 19th Mar 2025
#
data analytics
#
martech
#
social media
Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.
Nexxen appoints Shironishi as VP for Japanese expansion
Sat, 15th Mar 2025
#
digital media
#
leadership
#
sales
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.