TechDay UK - The United Kingdom's technology news network

Digital Advertising stories

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Australian digital video ads lead APAC in engagement, but risks remain
Today
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martech
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apps
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digital marketing
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
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Adobe launches Real-Time CDP Collaboration in Australia, NZ
Today
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data privacy
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adobe
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tvnz
Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.
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StackAdapt, Samba TV team up to advance CTV in Australia
Yesterday
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ai
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digital marketing
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digital advertising
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
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Nexxen unveils AI assistant to speed up campaign planning
2 days ago
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
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Wildstone expands Australian team amid digital billboard growth
Last week
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jobs
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digitisation
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primesight
Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.
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Creatopy appoints Ovidiu Gavril to lead AI transformation
Last week
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uc
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martech
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llms
Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.
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Canon Business Services secures all six Microsoft accolades
Last week
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crm
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data analytics
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digital transformation
Canon Business Services ANZ has earned all six Microsoft Solutions Partner designations, placing it among Australia's top 1% of Microsoft partners with enhanced tech expertise.
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Vistar & Spotzi team up to streamline cross-border OOH ads
Last week
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martech
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cdp
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digital advertising
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
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Flam raises USD $14 million to expand mixed reality for brands
This month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
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Ooredoo Qatar trials HopprTV for personalised TV advertising
This month
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
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AdsAdvisor introduces platform for app marketing analytics
This month
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
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Ooredoo Qatar & Hoppr trial targeted TV ads with user data
This month
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uc
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cx
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martech
Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.
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StackAdapt debuts unified platform for email & programmatic ads
This month
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
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Yahoo unveils Conversion API to boost ad tracking accuracy
This month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
This month
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
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Moloco named among top five global mobile ad platforms for 2025
This month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Marketers embrace privacy, with 50% of users opting into tracking
Last month
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
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GumGum claims up to 90% lower carbon emissions per ad served
Last month
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cleantech
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sustainability
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digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
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Nexxen unveils nexAI suite to transform advertising with AI
Last month
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martech
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digital entertainment
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genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
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CTV ad spend lags viewership growth despite rising engagement
Last month
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digital marketing
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digital media
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digital advertising
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.