Data integration stories

Titan OS expands with Vestel deal & new TV ad measurement tools
Today
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data solutions
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monetisation
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data integration
Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

Oracle Red Bull Racing adopts cloud suite to boost F1 operations
Today
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digital transformation
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cx
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hcm
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1’s strict cost cap.

UK brands risk loyalty loss as personalisation gap widens
Yesterday
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cx
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personalisation
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digital marketing
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

Ruminati expands emissions platform for advisors & producers
Yesterday
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dei
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supply chain
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risk & compliance
Australian ag-tech firm Ruminati updates its emissions platform to help advisors support agricultural producers with new sustainability compliance and reporting needs.

Siren adopts ISO GQL to boost graph search for investigators
Yesterday
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data analytics
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ai
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cloud services
Siren has adopted the ISO-standard GQL to enhance graph search, boosting efficiency and depth in investigations for law enforcement and intelligence agencies.

UniSuper selects BNP Paribas for data solution managing AUD $149bn
Yesterday
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edutech
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dei
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api
UniSuper has appointed BNP Paribas to deliver its Data PRISM360 solution, enhancing data management for AUD $149bn across 650,000 members in Australia.

Sumsub & Data Zoo partner to boost global fraud prevention
Yesterday
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fintech
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financial systems
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risk & compliance
Sumsub and Data Zoo have partnered to deliver enhanced global fraud prevention and compliance solutions for financial institutions across 170+ jurisdictions.

Tray.ai unveils Merlin Agent Builder 2.0 for enterprise AI scale
Yesterday
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digital transformation
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api
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llms
Tray.ai launches Merlin Agent Builder 2.0, enhancing enterprise AI with smarter data, session memory, multi-LLM support, and seamless omnichannel deployment.

Salesforce launches Agentforce 3 to boost enterprise AI
3 days ago
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crm
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siem
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hyperscale
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.

Six tech-led shifts transforming retail leadership - from inventory to insight
3 days ago
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data analytics
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digital transformation
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planning
Retail leadership is transforming through integrated systems that unify data, enabling real-time planning, AI-driven decisions and cross-functional collaboration.

Avoid these 3 common pitfalls when using AI to improve customer experience
3 days ago
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crm
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digital transformation
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cx
Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

The end of standalone CDPs?
Last week
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ecm
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cx
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martech
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

Targa Telematics & Volvo link vehicle data for fleet efficiency
Last week
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iot
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fleet management
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data privacy
Targa Telematics partners with Volvo Cars to integrate real-time vehicle data across Europe, enhancing fleet management without aftermarket installations.

Safe Software expands to UK & Ireland to boost customer support
Last week
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data analytics
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digital transformation
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bi
Safe Software expands to the UK and Ireland, opening new centres to enhance European customer support and target USD $250m revenue by 2028.

Sagacity offers UK consumer data via Databricks for AI use
Last week
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data protection
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data analytics
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digital transformation
Sagacity has partnered with Databricks to offer instant access to the UK’s largest permissioned consumer datasets for AI and personalisation projects.

AI & automation boost value of retail analysts amid old hurdles
Last week
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ai
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pwc
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excel
AI and automation boost retail analysts' roles and job satisfaction, but outdated data methods still hinder full benefits, says new Alteryx report.

NiCE & Snowflake partner to boost secure AI-driven data sharing
Last week
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uc
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data analytics
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digital transformation
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.

IDeaS & SORASO partner to boost hotel revenue in Southeast Asia
Last week
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revenue management
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data integration
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ideas
IDeaS and SORASO join forces to integrate revenue management tech for over 1,000 hotels, boosting profits and efficiency across Southeast Asia.

Sun World partners with Semarchy to streamline global data management
This month
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saas
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crm
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data analytics
Sun World teams up with Semarchy to centralise global data, boosting efficiency and customer insight in its fruit breeding and licensing operations.

Fivetran awarded Databricks 2025 data integration partner of year
This month
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saas
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data analytics
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ai
Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.