Data collection stories

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

Insightful introduces InsightsAI, an innovative AI-driven tool designed to revolutionise management practices with its ability to measure and enhance workforce health and productivity.

IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.

As gen AI tools transform multiple sectors, businesses need to tackle key challenges including concerns over data privacy, inherited biases, and ethical dilemmas.

Paris-based start-up Mindee introduces AI-driven tool docTI, revolutionising document processing in SaaS products by bypassing data model training, boosting tech industry efficiency.

Following a recent global study, Australian businesses are prioritising employee wellbeing over recruitment in diversity, equity and inclusion (DEI) initiatives, reflecting the changing priorities of corporate Australia.

Amid rising concerns over data privacy, organisations are prioritising security without compromising individual privacy, leveraging a unified privacy-centred approach and secure technology to balance protection and compliance.

BEPS Pillar Two has firms grappling with data management and understanding specifications for tax reforms due to its intricate criteria for tax calculations across international borders.

United Nations World Wildlife Day highlights the crucial role of digital innovation in enhancing animal conservation efforts, as demonstrated by IAR's partner YIARI's forest protection project in Indonesia.

GoTo debuts GoPilot, an innovative AI assistant for its GoTo Resolve service, designed to automate diagnostics and streamline IT operations.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.

Digital analytics firm, Amplitude, is set to expand its platform to aid corporate comprehension of user behaviours and enable customised customer experiences.

Global trust in banks for data collection tops the 2024 Thales Digital Trust Index, as privacy fears prompt 26% of consumers to abandon certain brands over the last year.

On Data Privacy Day, WatchGuard's VP of Identity, Carla Roncato, warns of the less conspicuous costs linked with 'free' services.

In the run-up to Data Privacy Day, Veritas Technologies' Pete Murray underlines the critical need for regulatory safeguards amid growing threats from AI-powered cyber attacks.

Ahead of Data Privacy Day, CyberArk's Andrew Slavkovic emphasises the urgent necessity for Australian bodies to bolster sensitive data protections.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Companies are revamping decision-making strategies with AI-powered business intelligence, sparking a revolution in data-breakdown for strategic planning and efficacy in marketing.

Weave unveils upgrades to its Digital Forms platform aimed at refining data collection in healthcare, including features for pre-populating electronic health information and attaching e-signed documents.

Protect your Christmas tech presents: Keeper Security advises on safe gift operation to ward off cybercriminals.

AF Gason has significantly increased operational efficiency across its business through SYSPRO enterprise software.

IAS releases its inaugural Responsibility Report highlighting key ESG initiatives including renewable energy usage and diversity.

This partnership emerges in response to recent high-profile data breaches and the Australian Government's significant overhaul of privacy laws, representing the most extensive revamp in decades.