Customer Loyalty stories

ServiceNow appoints new VP to boost Asia operations
Yesterday
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cx
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servicenow
ServiceNow has appointed Melissa Ries as Group Vice President for Asia & Korea and Yen Yen Tan to its Global Advisory Council to boost operations in the region.

UK consumers prioritise value over brand loyalty: study
Last week
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cx
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martech
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personalisation
A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.

Live and Interactive: The tech-driven future of digital storytelling
Last month
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cx
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martech
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transparency
As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.

Qualtrics unveils autonomous AI agents for better CX & EX
Last month
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cx
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martech
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hcm
Qualtrics has launched its innovative Experience Agents, set to revolutionise customer and employee interactions with immediate, personalised responses.

Reimagining eCommerce marketing
Last month
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cx
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martech
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ai
Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

Family firms in Australia embrace tech for growth potential
Last month
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cx
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martech
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investment
A recent report reveals that over 55% of Australian family businesses are investing in technology, demonstrating resilience and commitment to growth amid economic challenges.

Generative AI boosts customer service, says Capgemini study
Last month
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cx
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martech
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genai
A new Capgemini study reveals customer satisfaction in the UK is low, with just 45% satisfied, despite the potential of generative AI to improve service quality.

Insurers focus on AI & growth amid sluggish progress
Last month
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

Extreme Networks appoints Anisha Vaswani as new CICO
Last month
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saas
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cx
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martech
Extreme Networks has appointed Anisha Vaswani as its inaugural Chief Information and Customer Officer, aimed at aligning IT strategy with business growth.

Publicis Sapient joins forces with AWS for AI cloud solutions
Last month
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data protection
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digital transformation
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hyperscale
Publicis Sapient has partnered with AWS to use AI and machine learning to assist businesses in cloud migration and personalised customer experiences.

IWD 2025: The next billion users - Why Women will shape the future of Fintech
Last month
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fintech
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cx
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martech
As women increasingly shape financial landscapes, fintech firms have a crucial opportunity to design tailored solutions that meet their unique needs and aspirations.

New Zealanders spent 24 million hours on hold in 2024
Last month
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uc
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it training
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cx
A report reveals New Zealanders spent 24 million hours on hold for customer service in 2024, with two-thirds considering switching providers due to delays.

Ericsson showcasing wireless innovations at MWC 2025
Last month
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cx
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edge computing
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martech
Ericsson Enterprise Wireless is set to unveil cutting-edge advancements in 5G and AI at Mobile World Congress 2025 in Barcelona, showcasing their impact on business efficiency.

Instant raises $18 million to expand eCommerce solutions
Last month
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cx
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martech
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

Crisis communications in the AI era – Are you ready for the new robots, machines and engines?
Last month
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digital transformation
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cx
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martech
As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.

New Zealand's Skinny selects customer as AI brand face
Last month
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uc
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cx
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martech
New Zealand's Skinny has chosen Liz Wright, a loyal customer, as the first-ever AI ambassador, marking a bold move in brand representation.

TCS & Salesforce team up to boost AI for manufacturers
Fri, 28th Feb 2025
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crm
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data analytics
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digital transformation
Tata Consultancy Services has teamed up with Salesforce to boost AI capabilities for manufacturers, launching initiatives to enhance sales and customer experience.

Why Digital Customer Experience Will Define Business Success in 2025
Wed, 26th Feb 2025
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data analytics
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cx
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martech
In 2025, the digital customer experience will be crucial for organisational success, as over 70% of APAC consumers may switch brands after a poor interaction.

Bluechip Infotech New Zealand celebrates 30th anniversary
Fri, 21st Feb 2025
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cx
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martech
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partner programmes
Bluechip Infotech New Zealand celebrates 30 years in IT distribution, evolving from a small operation into a major industry player under Chris Fitzgerald's leadership.

Long wait times & vague answers frustrate UK customers
Wed, 19th Feb 2025
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cx
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martech
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ai
Research by Cirrus reveals long wait times and vague responses in UK customer service provoke discontent, with older customers demanding faster resolutions.