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Customer Journey Stories

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Customer Journey stories

Merkle expands ASDA partnership for George digital growth
Customer Relationship Management

Merkle expands ASDA partnership for George digital growth

ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.

By Sean Mitchell • 3 min read • Yesterday
B&M completes checkout system rollout across 790 stores
Digital Transformation

B&M completes checkout system rollout across 790 stores

The upgrade should cut faults and speed up checkouts for shoppers and staff across one of the UK's largest discount store networks.

By Sean Mitchell • 3 min read • Last week

Global Stories

Customer Journey stories

Sinch rebrands MessageMedia as Sinch Engage in Australia
Digital Transformation

Sinch rebrands MessageMedia as Sinch Engage in Australia

Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.

By Mark Tarre • 4 min read • Last week
YachtWorld launches in ChatGPT to woo early buyers
Digital Transformation

YachtWorld launches in ChatGPT to woo early buyers

Buyers can now move from broad yacht questions in ChatGPT to YachtWorld listings, as brokers seek visibility earlier in the sales funnel.

By Sean Mitchell • 4 min read • Last week
Radisson launches ChatGPT hotel app with Accenture
Digital Transformation

Radisson launches ChatGPT hotel app with Accenture

Travellers can now search more than 1,000 Radisson hotels in ChatGPT, as the group moves to defend direct bookings from online intermediaries.

By Mark Tarre • 4 min read • Last week
Why enterprise AI must learn to act, not just talk
Digital Transformation

Why enterprise AI must learn to act, not just talk

Travel and banking customers could see faster resolutions as enterprises shift AI from answering queries to completing tasks end to end.

By Albert Nel • 6 min read • Last week
Scoot uses AI to speed up customer feedback analysis
Data Protection

Scoot uses AI to speed up customer feedback analysis

Passenger complaints can now be acted on in minutes, helping Scoot spot booking and login problems before they dent sales.

By Joseph Gabriel Lagonsin • 3 min read • Last week
WP Engine & Commerce launch BigCommerce for WordPress
Software-as-a-Service

WP Engine & Commerce launch BigCommerce for WordPress

Mid-market brands can now upgrade eCommerce without rebuilding WordPress sites, preserving URLs, traffic and search rankings during the switch.

By Sean Mitchell • 4 min read • Last week
The Hidden Cost of Identity Friction in Retail
Digital Transformation

The Hidden Cost of Identity Friction in Retail

Cart abandonment and support costs climb when shoppers are blocked by clumsy sign-ins, resets and verification during checkout.

By Bobby Joseph • 6 min read • Last week
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Customer Journey stories

Customer verification in Australia: A complete guide
Data Protection

Customer verification in Australia: A complete guide

Rising cybercrime is forcing Australian businesses to tighten checks or risk fraud losses, compliance breaches and slower onboarding.

By Edmund Ng • 7 min read • 3 days ago
Eltropy sets out AI playbook for community lenders
Software-as-a-Service

Eltropy sets out AI playbook for community lenders

Community banks and credit unions are being urged to use AI across the customer journey to speed replies, cut calls and satisfy regulators.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Scoot uses Qualtrics AI to cut feedback analysis time
Software-as-a-Service

Scoot uses Qualtrics AI to cut feedback analysis time

Passengers can now see booking glitches fixed faster, as Scoot has cut feedback analysis from hours to minutes using Qualtrics AI.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Older consumers most loyal to working AI customer service
Digital Transformation

Older consumers most loyal to working AI customer service

Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Convey acquires Selectron to broaden public sector software
Software-as-a-Service

Convey acquires Selectron to broaden public sector software

Utilities and local authorities could get a wider software stack as the combined group adds payments, inspections and fieldwork tools.

By Karen Joy Bacudo • 3 min read • Last week
World Fintech Day spotlights trusted data in India and EMEA
Data Protection

World Fintech Day spotlights trusted data in India and EMEA

Growth in India and the Gulf is exposing weak customer data, with inaccurate records slowing onboarding, payments and fraud checks.

By Bobby Joseph • 5 min read • This month
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last month