Customer Journey stories

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.

The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

NICE has launched CXone Mpower Orchestrator, claiming it as the first solution for complete end-to-end automation in customer service via a single AI platform.

Extreme Networks has appointed Anisha Vaswani as its inaugural Chief Information and Customer Officer, aimed at aligning IT strategy with business growth.

GenAI is revolutionising businesses by dismantling data silos, enabling seamless integration and boosting efficiency across diverse operational systems.

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

Recent advancements in conversational AI are transforming customer experiences, as brands embrace AI to foster deeper relationships and enhance engagement.

BillingPlatform has been named a Leader in Forrester's Q1 2025 report for Recurring Billing Solutions, scoring 5 out of 5 in 16 criteria.

A study by Juniper Research predicts a global 18% rise in remote physical goods fraud by 2025, with losses reaching USD $10 billion, driven by advanced tactics.

CIBC Innovation Banking has extended a GBP £5 million corporate debt facility to Infinity, bolstering the call tracking firm’s growth and product development efforts.

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.

Bureau has raised USD $30 million in a Series B funding round, aiming to tackle the global fraud crisis, which costs USD $486 billion each year.

Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.

8x8 has reported over 60% year-on-year growth in new product sales, attributed to the rising demand for its AI-powered customer experience solutions.

HiTRUST highlights the need for a balance between online security and user experience in digital payments, as businesses face increasing pressures in this sector.

United Cellars has been honoured at the Asia eCommerce Awards 2024 for leveraging technology to enhance customer experiences with SmartOSC's support.