Creators stories
Google has invested in Emergent, giving the AI start-up early access to Gemini 3 to help millions of non-coders build production software.
ASUS and GoPro unveil the ProArt PX13 GoPro Edition, a rugged AI laptop tuned for creators editing action footage on the move.
Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.
HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
Dell unveils Pro Max laptops with 4K OLED displays, NVIDIA RTX PRO GPUs and AI features, targeting creators, engineers and AI developers.
Dell launches Dell 16 Premium and Dell 14 Premium laptops, featuring Intel Core Ultra processors, OLED screens, and up to 27 hours battery life for creators and students.
Lenovo unveils Legion 9i (18, 10), a gaming laptop with top-tier specs and AI features, launching June 2025 at EUR €4,499 for gamers and creators alike.
MSI has unveiled its latest RTX 50 series laptops, inspired by Norse mythology's Yggdrasil, designed to cater to immersive gaming and professional demands.
Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.
Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.
HP has launched a new range of AI-driven products at CES 2025, targeting professionals, gamers, and creatives to enhance productivity and gaming performance.
Mys Tyler has launched a brand portal, connecting fashion labels with creators for affordable access to diverse user-generated content across multiple regions.
Portable, rugged and high-capacity Western Digital drives are being pitched as practical Christmas gifts for consumers, creators and gamers.
HubSpot VP Scott Brinker says AI is transforming all employees into creators, enabling marketers to build and innovate without needing technical skills.
Lenovo unveils IdeaPad Slim 3 2025 in India, featuring a sleek metal design and powerful Intel or AMD processors from INR 63,790.
YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.
Clapper has crossed 10 million monthly active users, underscoring its rise as a preferred ad-free platform for creators and community engagement.
APRA AMCOS has backed a Senate report urging regulatory reforms to protect Australian creators from the challenges posed by unregulated AI technologies.
