Consumers stories

A survey by Sumsub reveals that deepfakes pose a significant threat on UK dating apps, with 75% of users suspecting AI manipulation.

The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.

A recent study by Quadient reveals that 79% of UK consumers sent physical mail last year, highlighting a persistent preference for traditional communication methods.

Morphy Richards has joined forces with Slimstock to enhance its supply chain, integrating an AI-powered platform to improve visibility and efficiency.

Radicle Science has won the Nutritional Outlook Best of the Industry 2024 Award, recognising its significant advancements in clinical validation for the nutraceutical sector.

Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to revolutionise the digital-out-of-home advertising landscape by combining cutting-edge technology with customer insights.

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

AMD has unveiled an expanded range of AI PC processors set for a 2025 launch, featuring enhanced performance and capabilities for both consumers and businesses.

British consumers are set to return £1.5 billion worth of unwanted Christmas gifts this year, highlighting significant challenges for retailers' logistics.

McAfee has unveiled its AI-powered Scam Detector, designed to combat online scams across text, email, and video platforms, enhancing consumer protection.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

The LEGO Group and Formula 1 have launched a new range of sets featuring all ten F1 teams, marking a significant milestone in their partnership.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Trend Micro has launched the Pwn2Own Ireland contest to uncover vulnerabilities in AI-enabled consumer devices, supported by Meta, Synology, and QNAP.

Marqeta, in partnership with Klarna and Affirm, has launched Marqeta Flex, a new BNPL marketplace enhancing consumer access to tailored credit options.

A report by the Social Market Foundation reveals the UK ranks last for 5G connectivity among 15 global markets, with coverage only 10% of the time.

Itron's new report highlights AI and ML as vital tools for utilities facing soaring electricity demand and safety challenges amid the energy transition.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.