Cheetah Digital stories
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity makes two new appointments to bolster APAC presence
Thu, 9th Feb 2023
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data analytics
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cx
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martech
Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.
CM Group recognised as Best Overall MarTech Company
Tue, 16th Aug 2022
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martech
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management
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cloud services
CM Group has been named the Best Overall MarTech Company for the third consecutive year by MarTech Breakthrough.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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fintech
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martech
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Martech experts reveal the “buzz” on personalisation
Thu, 30th Jun 2022
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data analytics
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martech
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planning
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
ActiveCampaign appoints Sameer Kazi as President
Mon, 27th Jun 2022
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martech
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simply measured
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cheetah digital
ActiveCampaign appoints Sameer Kazi as President, former CEO of Cheetah Digital, to lead further growth of powerful marketing automation solution.
Cheetah Digital creates digital success for Starbucks
Mon, 20th Jun 2022
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edutech
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data analytics
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cx
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Forrester recognises Cheetah Digital as ‘Strong Performer’
Thu, 28th Apr 2022
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martech
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email
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relationships
Forrester has recognised Cheetah Digital as a ‘Strong Performer’ in its The Forrester Wave: Email Marketing Service Providers report for Q1 2022.
Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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data analytics
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cx
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Customer expectations on brands in a post-pandemic world
Wed, 16th Mar 2022
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data analytics
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cx
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martech
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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data privacy
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
Why 2022 signals the ‘conscious’ commerce trend
Wed, 23rd Feb 2022
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dr
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martech
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open source
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon, 21st Feb 2022
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data analytics
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cx
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martech
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
The year ahead: Unpacking customer engagement and loyalty trends for 2022
Mon, 6th Dec 2021
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data analytics
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fintech
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cx
Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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ecommerce
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loyalty programmes
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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data analytics
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digital transformation
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martech
Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.