Branding stories - Page 3

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.