Branding stories

First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.

Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.

CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.

Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.

Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.

Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.