TechDay UK - The United Kingdom's technology news network

Branding stories

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Adobe & NFL expand partnership to boost fan engagement with AI
3 days ago
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
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Skyfire & Cequence partner to enable secure AI agent access
5 days ago
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risk & compliance
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ai
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payment technologies
Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.
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WaveMaker unveils app studio for influencer-branded MVNO apps
5 days ago
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uc
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ai
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instagram
WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.
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Cantarus expands CRM services with acquisition of FlexRM
Last month
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
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JLL Design consolidates global design services under one brand
Last month
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branding
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jll
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hospitality
JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.
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Google's Vertex AI adds Lyria for text-to-music creation
Last month
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google
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branding
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data governance
Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.
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AI shaping brand visibility shifts to credibility economy
Last month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
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The E-commerce Model giving rural customers a perfect fit
Last month
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ecommerce
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shopping
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branding
New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.
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PlexusAV appoints Tommy Tran as Global Marketing Manager
Last month
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
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M Group Services rebrands to enhance infrastructure support
Last month
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cleantech
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sustainability
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unify
M Group Services will unify its operations under the name M Group in April 2025, streamlining its GBP £2.5 billion portfolio to enhance service delivery across the UK and Ireland.
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VistaPrint report: Australian SMBs face 2025 challenges
Last month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
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KOMI Group promotes key executives amidst strong growth
Last month
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
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Code & Theory launches Enterprise Experience practice
Fri, 21st Mar 2025
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
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Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Wed, 19th Mar 2025
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
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Insurers focus on AI & growth amid sluggish progress
Fri, 14th Mar 2025
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
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Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
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Hexaware teams up with San Francisco Unicorns in cricket
Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
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Key 7 Investment completes acquisition of StoryFile
Fri, 7th Mar 2025
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digital entertainment
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ai
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video
Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.
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Instant raises $18 million to expand eCommerce solutions
Thu, 6th Mar 2025
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cx
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martech
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.
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Markerstudy partners to enhance UK data centre infrastructure
Mon, 3rd Mar 2025
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uc
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edge computing
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iot
Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.