Branding stories

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

IT roles top UK job applications as Software Engineer leads with average pay of GBP £61,268, outpacing salaries in other major sectors.

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

UK learning platform HowNow backs domain-specific AI agents to join teams as 'colleagues' by 2026, reshaping workflows and competition.

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.