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Black Friday Stories

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Black Friday stories

Footasylum taps THG Fulfil for automated warehouse
Software-as-a-Service

Footasylum taps THG Fulfil for automated warehouse

The deal should reduce Footasylum's upfront costs and speed up its move to a denser goods-to-person system before peak trading.

By Sofiah Nichole Salivio • 4 min read • Last month
UK shoppers say Prime Day traps retailers in discount cycle
Marketing Technologies

UK shoppers say Prime Day traps retailers in discount cycle

More than half of UK shoppers say major sales events are pushing retailers into a race to the bottom, according to invent.ai research.

By Karen Joy Bacudo • 4 min read • Wed, 24th Jun 2026
Stewart Golf cuts customer response times to one minute
Digital Transformation

Stewart Golf cuts customer response times to one minute

Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 19th Jun 2026
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Tue, 9th Jun 2026
Diamond warns retailers on World Cup fulfilment surge
Supply Chain

Diamond warns retailers on World Cup fulfilment surge

Smaller online sellers risk missing World Cup sales as UK parcel volumes are forecast to rise 15% to 25% before the tournament.

By Sean Mitchell • 4 min read • Mon, 1st Jun 2026

Global Stories

Black Friday stories

Target rebuilds product discovery on Google Cloud Spanner
Customer Experience

Target rebuilds product discovery on Google Cloud Spanner

The retailer said the overhaul cut infrastructure maintenance by 50% and improved product recommendations, ratings and Gift Finder responses.

By Sean Mitchell • 3 min read • Last week
Holiday shopping starts before Black Friday, Attentive says
Customer Experience

Holiday shopping starts before Black Friday, Attentive says

Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.

By Sean Mitchell • 4 min read • Last week
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month
Adobe adds AI discovery tools to Commerce catalogue
Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • Last month
Boody adopts NetSuite to streamline global operations
Digital Transformation

Boody adopts NetSuite to streamline global operations

The retailer says the new platform cut manual checks and held up through Black Friday, easing strain as sales surged across five markets.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Laser Clinics launches headless site on BigCommerce
Digital Transformation

Laser Clinics launches headless site on BigCommerce

Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.

By Sofiah Nichole Salivio • 4 min read • Last month
Amazon Prime Day cuts prices on gaming & audio gear
Gaming

Amazon Prime Day cuts prices on gaming & audio gear

Price cuts of up to 50% on controllers, soundbars and projectors are drawing shoppers to Prime Day bargains across the UK and US.

By Sofiah Nichole Salivio • 4 min read • Thu, 18th Jun 2026
AS Colour picks Adyen for global payments overhaul
Fintech

AS Colour picks Adyen for global payments overhaul

The retailer now has a single payments view across five markets, helping it cut fragmentation and prepare for Black Friday demand.

By Karen Joy Bacudo • 3 min read • Tue, 19th May 2026

Stories from Other Regions

Black Friday stories

Younger shoppers use AI & join deal days more often
Digital Transformation

Younger shoppers use AI & join deal days more often

Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 27th Jun 2026
Kevin Murphy lifts Amazon Australia revenue by 141%
Omnichannel

Kevin Murphy lifts Amazon Australia revenue by 141%

The move helped curb unauthorised sellers and win first-time shoppers, as unit sales jumped 115% quarter on quarter within four months.

By Mark Tarre • 4 min read • Tue, 16th Jun 2026
Australians delay device upgrades for EOFY tech deals
Digital Transformation

Australians delay device upgrades for EOFY tech deals

Cost pressures are pushing more Australians to hold onto broken devices until end-of-financial-year discounts arrive, Optus research shows.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 12th Jun 2026
The rise of the strategic stock-up shopper
eCommerce

The rise of the strategic stock-up shopper

Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.

By Brendan Straw • 4 min read • Tue, 2nd Jun 2026