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B2B Marketing stories - Page 4
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
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b2b
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sales
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opinion
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
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martech
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commerce systems
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e-commerce
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
PPDS appoints Alison Maxson as Marketing Manager
Mon, 14th Mar 2022
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edutech
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digital signage
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healthtech
PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.
B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
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martech
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marketing
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opinion
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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cloud services
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marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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data analytics
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martech
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planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.