Amperity stories - Page 2
Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
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hyperscale
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public cloud
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
IWD 2024: Celebrating Innovation on International Women's Day
Fri, 8th Mar 2024
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martech
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cdp
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genai
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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cx
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martech
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cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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data analytics
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digital transformation
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martech
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
Amperity gains AWS Advertising & Marketing Technology Competency recognition
Mon, 11th Dec 2023
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data analytics
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digital transformation
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hyperscale
AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles
Tue, 31st Oct 2023
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google
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onboarding
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analyst report
Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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data analytics
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cx
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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data privacy
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cloud services
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
Amperity named a leader in today's modern marketing stack
Tue, 3rd Oct 2023
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data analytics
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martech
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cdp
Amperity has been recognised as a Customer Data Activation Leader in Snowflake’s Modern Marketing Data Stack Report.
Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
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data analytics
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martech
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cdp
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
Shiseido partners with Amperity to accelerate first-party data strategy
Fri, 4th Aug 2023
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paas
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data analytics
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data science
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
Amperity Named 2023 Databricks Built on Partner of the Year
Tue, 11th Jul 2023
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data analytics
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martech
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partner programmes
Amperity, the enterprise customer data platform, has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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data privacy
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ecommerce
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cybersecurity
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
Forever 21 selects Amperity for its first-party data strategy
Thu, 8th Jun 2023
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paas
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data analytics
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cx
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
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data analytics
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martech
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cdp
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.
Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
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data analytics
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digital transformation
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martech
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
Toyota dealer group Servco leverages Amperity’s CDP solution
Fri, 21st Apr 2023
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data analytics
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cx
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martech
Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.
Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023
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data analytics
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cx
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martech
Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.
Amperity chosen to maximise MillerKnoll's omnichannel data
Thu, 16th Mar 2023
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data analytics
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martech
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omnichannel
The company needed a comprehensive solution to meet the evolving preferences and behaviours of consumer shopping.