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UK Stories

Anonymised unveils Audience Lift to boost ad targeting
Marketing Technologies

Anonymised unveils Audience Lift to boost ad targeting

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026

Global Stories

Hireup debuts national campaign with real community
Marketing Technologies

Hireup debuts national campaign with real community

Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 3rd Feb 2026
Data privacy urged as strategic board issue in AI era
Firewalls

Data privacy urged as strategic board issue in AI era

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

By Sofiah Nichole Salivio • 6 min read • Mon, 2nd Feb 2026
Silverpush unveils real-time Trend Intelligence Platform
Marketing Technologies

Silverpush unveils real-time Trend Intelligence Platform

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026
DoubleVerify warns of 'zombie' Android app fraud surge
Endpoint Protection

DoubleVerify warns of 'zombie' Android app fraud surge

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026
Springboards ad warns AI may narrow creative choices
Marketing Technologies

Springboards ad warns AI may narrow creative choices

Springboards' new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

By Mark Tarre • 3 min read • Fri, 30th Jan 2026
Study finds AI ads rival humans when visuals build trust
DevOps

Study finds AI ads rival humans when visuals build trust

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
Principal media buying expands amid budget pressure
Marketing Technologies

Principal media buying expands amid budget pressure

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

By Karen Joy Bacudo • 4 min read • Thu, 29th Jan 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026

Stories from Other Regions

Streaming video ads hold attention far better than TV
Customer Experience

Streaming video ads hold attention far better than TV

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
Deloitte forecasts AI, data centres & media shifts by 2026
Software-as-a-Service

Deloitte forecasts AI, data centres & media shifts by 2026

Deloitte predicts agentic AI boom, surging data centre and sovereign compute spend, and fast-shifting media habits by 2026.

By Catherine Knowles • 6 min read • Fri, 30th Jan 2026
caravancampingsales unveils AI wildlife ad campaign
Marketing Technologies

caravancampingsales unveils AI wildlife ad campaign

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
Expert details the data 'gold' fuelling retail media
Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026
GumGum appoints Tim Manton to lead NSW & QLD sales
Marketing Technologies

GumGum appoints Tim Manton to lead NSW & QLD sales

GumGum hires Tim Manton as Sales Director for NSW and QLD to drive attention-led advertising growth across key Australian markets.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
MindSpace Labs uses EEG to track real-time TV reactions
DevOps

MindSpace Labs uses EEG to track real-time TV reactions

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
Gen warns of soaring online scams targeting Kiwis in Q4
Mobile Device Management

Gen warns of soaring online scams targeting Kiwis in Q4

New Zealand faces a 271% jump in fake shop scams as criminals exploit routine clicks, QR scans and DIY guides to trick online shoppers.

By Karen Joy Bacudo • 4 min read • Thu, 22nd Jan 2026