BackLite UK opens Knightsbridge screens in Piccadilly Underpass, targeting luxury brands with more than 3 million fortnightly impacts across central London.
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.
Amazon Ads rolls out AI video tool in Australia to help small businesses make Sponsored Brands clips at no extra cost.
REA Group says new PropTrack analysis shows the eventual buyer was present on realestate.com.au for nine in 10 homes that sold, backed by AI modelling.
TripleLift unveils TL Spark to link supply, creative and audience data as AI ad buying shifts towards agentic workflows.
Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.
Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.
Google says Gemini boosted its ad safety systems as it blocked 8.3 billion ads, suspended 24.9 million accounts and cut false bans.
Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.
