UK Stories

VIOOH & Outernet London launch premium DOOH screens deal

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025

Customer Experience

Westfield Rise launches AI-powered DOOH targeting for 600 profiles

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025

Marketing Technologies

UK shoppers regain confidence as in-store ads & loyalty rule

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025

Customer Experience

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025

Digital Transformation

Maplin's AI-powered ad strategy fuels 17% profit surge online

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

By Shannon Williams • 5 min read • Fri, 20th Jun 2025

Marketing Technologies

Kleinanzeigen launches retail media network powered by Kevel

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

By Kaleah Salmon • 3 min read • Fri, 20th Jun 2025

Global Stories

Marketing Technologies

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025

DevOps

Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

By Shannon Williams • 5 min read • Wed, 9th Jul 2025

Marketing Technologies

Interplay Media names Scott Hughes to boost NZ publisher ads

Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.

By Jed Nykolle Harme • 3 min read • Wed, 9th Jul 2025

Data Analytics

Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

By Kaleah Salmon • 3 min read • Tue, 8th Jul 2025

Marketing Technologies

Ramsey McGrory named President of Prisma to drive AI growth

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025

Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025

Marketing Technologies

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025

Firewalls

Infoblox exposes VexTrio adtech in WordPress malware

Infoblox reveals links between WordPress malware campaigns and adtech firms tied to Russia, exposing vast, coordinated cybercrime exploiting web traffic globally.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025

Stories from Other Regions

Data Analytics

The Pistol to lead Liquor Legends retail media transformation

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

By Melvin Hipolito • 3 min read • Wed, 16th Jul 2025

Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025

Marketing Technologies

Google unveils new AI tools for brands, marketers in SEA

Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.

By Jed Nykolle Harme • 4 min read • Tue, 15th Jul 2025

Marketing Technologies

Optus names BRX sole production agency & unveils new lineup

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

By Melvin Hipolito • 4 min read • Fri, 4th Jul 2025