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UK Stories

Hypetap appoints new leaders to drive influencer growth in UK
Marketing Technologies

Hypetap appoints new leaders to drive influencer growth in UK

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
Iceland Foods expands retail media with Epsilon partnership
Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
Qualtrics appoints ROI·DNA to drive global digital campaigns
Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
Taboola appoints Chris Blight as UK Advertising Sales Director
Marketing Technologies

Taboola appoints Chris Blight as UK Advertising Sales Director

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

By Jed Nykolle Harme • 3 min read • Mon, 1st Sep 2025

Global Stories

Anonymised & Bedrock partner on ID-less targeting for advertisers
Marketing Technologies

Anonymised & Bedrock partner on ID-less targeting for advertisers

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

By Catherine Knowles • 3 min read • Thu, 25th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Vane Viper linked to over 1 trillion DNS queries & ad fraud scams
Marketing Technologies

Vane Viper linked to over 1 trillion DNS queries & ad fraud scams

Vane Viper, a threat actor posing as an adtech firm, generated over 1 trillion DNS queries last year linked to malware and ad fraud, warns Infoblox.

By Melvin Hipolito • 4 min read • Wed, 17th Sep 2025
Google Ads rolls out AI Max & new generative tools globally
Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025
Data-driven creativity can boost ad sales impact by up to 30%
Data Analytics

Data-driven creativity can boost ad sales impact by up to 30%

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

By Catherine Knowles • 3 min read • Fri, 5th Sep 2025
Aonic acquires Prime Insights for $250m in tech sector push
Gaming

Aonic acquires Prime Insights for $250m in tech sector push

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.

By Catherine Knowles • 4 min read • Fri, 5th Sep 2025
AI-driven campaign unites sport & poetry to inspire youth growth
Marketing Technologies

AI-driven campaign unites sport & poetry to inspire youth growth

The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.

By Catherine Knowles • 3 min read • Thu, 4th Sep 2025

Stories from Other Regions

AI demand fuels growth for Canadian MSPs amid security gaps
Firewalls

AI demand fuels growth for Canadian MSPs amid security gaps

AI interest boosts growth for Canadian MSPs, with 82% seeing gains; yet only 40% have deployed AI cybersecurity agents, revealing a readiness gap.

By Melvin Hipolito • 4 min read • Thu, 25th Sep 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
Conversion APIs: The 'missing link' to better travel and airline ad campaigns?
Marketing Technologies

Conversion APIs: The 'missing link' to better travel and airline ad campaigns?

Australia's travel industry eyes conversion APIs to boost ad targeting and campaign returns amid rising demand and privacy-driven tracking changes.

By Billy Loizou • 5 min read • Fri, 19th Sep 2025
Shoppable TV doubles toy sales as parents embrace seamless buying
Marketing Technologies

Shoppable TV doubles toy sales as parents embrace seamless buying

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

By Melvin Hipolito • 4 min read • Tue, 9th Sep 2025
Xtend unveils native eCommerce tool for brands in SEA
Fintech

Xtend unveils native eCommerce tool for brands in SEA

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025