Adtech (Advertising Technologies) stories - Page 12

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Facebook says it will now begin including information from pages that use Facebook’s Like button and similar social features for better targeted ads.

Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.

The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).

Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.