A/B testing stories

Primer & Cleeng join forces to optimise global payments
Last month
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devops
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cx
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martech
Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Umbraco releases its third annual Impact Report for 2024
Last month
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devops
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digital transformation
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ecm
Umbraco marks 20 years of open-source CMS with its third annual Impact Report, showcasing community engagement and sustainability strides.

Leveraging Data to Drive Creativity in Marketing
Mon, 3rd Mar 2025
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devops
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martech
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partner programmes
Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

Sitecore unveils over 250 AI-driven platform enhancements
Thu, 20th Feb 2025
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devops
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ecm
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cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex unveils Perforator to cut server costs by up to 20%
Fri, 14th Feb 2025
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devops
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apm
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ai
Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

Ecommpay introduces customisable Payment Page Designer tool
Mon, 20th Jan 2025
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devops
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cx
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martech
Ecommpay has unveiled a new Payment Page Designer tool, enabling merchants to personalise payment pages, boosting customer conversion rates significantly.

AI's transformative role in business marketing by 2025
Thu, 28th Nov 2024
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devops
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data analytics
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cx
As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

Weee! partners with Topsort to boost retail media strategy
Fri, 22nd Nov 2024
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devops
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cx
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martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

Yuno introduces Smart Routing to streamline payments
Fri, 15th Nov 2024
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devops
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data analytics
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fintech
Yuno has launched Smart Routing, an automated payment solution to optimise processes for merchants, enhancing approval rates and reducing costs.

Amplitude report reveals top products with 200% growth
Fri, 11th Oct 2024
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devops
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cx
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martech
Amplitude's 2024 Next Hottest Products Report reveals five leading products boasting over 200% growth through effective customer engagement strategies.

Ocado & Zitcha unveil new advertising platform Ocado Ads
Wed, 18th Sep 2024
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK’s fastest-growing grocer.

New Relic unveils support for RISE With SAP for enhanced observability
Thu, 12th Sep 2024
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devops
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hybrid cloud
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apm
New Relic launches support for RISE With SAP, offering unified monitoring to enhance cloud transformation, efficiency, and customer experience for enterprises.

Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.

Elastic expands Elasticsearch API support to Amazon Bedrock models
Fri, 12th Jul 2024
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devops
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hyperscale
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public cloud
Elastic's Elasticsearch Open Inference API now supports Amazon Bedrock-hosted models, enhancing developers’ ability to create RAG applications with ease.

Elastic unveils Playground to streamline RAG app development
Mon, 1st Jul 2024
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apm
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llms
Elastic has launched Playground, a low-code tool to simplify the development of Retrieval-Augmented Generation apps, enhancing user interaction with Elasticsearch.

Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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devops
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apm
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ecommerce
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.